Apple said it will stop sales of its Series 9 and Ultra 2 smartwatches in the US from December 21, according to Bloomberg.
The agency quoted a company statement as saying that sales of the ninth edition of the said watches will stop in the company’s online store and in physical retail stores starting on Christmas Eve.
The move comes before banning the import of Apple watches with blood oxygen sensor, the feature of its latest version, due to a legal battle with Masimo.
Other models without a blood oxygen sensor, such as the Apple Watch SE, will not be affected by the conflict.
What is the reason for Apple’s decision to exit its devices from the market?
According to the previous source, this decision followed an order issued in October by the U.S. International Trade Commission barring Apple from selling its watches after it found that the devices infringed the patent rights of California-based medical technology company Massimo.
The decision is set to take effect within 60 days if President Joe Biden does not repeal it, according to Massimo.
The Office of the U.S. Trade Representative, which handles the issue in the Biden administration, said Ambassador Catherine Tai was “carefully considering all the factors in this case.” If the bureau does not object to it, the ban will come into effect on December 26.
‘No company in the world is above the law’
Joe Kiani, CEO of Masimo, said: “Today’s ruling by the U.S. International Trade Commission sends a strong message that even the world’s largest company is not above the law.”
“The decision of the ITC must be respected, intellectual property rights must be protected, public trust in the U.S. patent system must be maintained, and U.S. industry should be encouraged.”
“This important decision is a strong underscore of our efforts to hold Apple accountable for the illegal misappropriation of our patented technology.”
Last month, Apple introduced its latest smartwatch, the Apple Watch Series 9, which promoted increased performance along with features such as the ability to access and record health data.
Jeff Williams, Apple’s chief operating officer, said at the launch: “Apple watches are an indispensable companion that helps millions of people.
in maintaining their health, fitness, communication and safety’.
Research firm Counterpoint Research notes that Apple controls about a quarter of the global smartwatch market, a share that tends to rise to more than a third in the fourth quarter during holiday sales seasons in the United States and Europe.
Apple is also expected to announce several product updates at its event on Tuesday, including a major upgrade in MacBook and iMac, supported by the second update of its internal processor, as well as a new iPhone SE, according to CNN.