40 years after the launch of the Personal Computers Revolution, Mac is gaining popularity that exceeds the fans of Apple, while the giant American company faces challenges to adapt to the time of artificial intelligence under penalty to fold the forgetfulness, according to a report by the French News Agency.
Apple launched a Macintosh device in 1984, with a television advertisement engraved in the memory in which the device was filmed as a tool for rebellion against political systems that control the people. The computer, nicknamed ‘fish, won the admiration of consumers, thanks to the advantages of revolutionary essential in terms of ease of use, such as his graphic interface, clicked images and a mouse.
“The effect of Mac devices,” adding that “all laptops and personal computers have tried to imitate Mac and his success.” Mac computers have become a favorite, not only for Apple fans, but also for artists, filmmakers and other professional creators.
However, Microsoft operating system (Microsoft) computers dominate corporate offices thanks to their minimum cost and widespread dependence on its office tools to help productivity.
Apple has nevertheless achieved breakthroughs in the companies of companies, especially driven by fans of iPhone devices who use their smartphones at work and prefer Mac devices on other personal computers because of their more compatibility with the Apple system.
“A large part of the ads and marketing aims to make people feel unique when they buy a Mac,” said Dag Spicer of the Silicon Valley History Museum, who organizes an exhibition on the occasion of this anniversary. He pointed out that the company focused ‘since the first commercial declaration (Mac) in 1984 on the idea of’ rebellion ‘and’ fighting the system ‘to market its product.
Apple has recently promoted the professional uses of Vision Pro helmet, which allows merged and virtual reality into the real user environment, thanks to cameras and sensors. According to the experts, the helmet that has been marketed since Friday at a price of $ 3500, targeting companies more than the general public.
“Apple is looking to obtain a market share in business,” said Carrolina Milanis of the company, Cryetiv Strategy. “It is clear that they want to attract companies through Vision Pro, and they create a link between Vision Pro and Mac.”
The demand in the global market has weakened on personal computers with the spread of smartphones in daily life and the absence of any major technological developments. However, this market witnessed a recovery according to analysts with the growing asylum in remote work, and also the remarkable interest in the machines capable of managing the new generation of artificial intelligence.
Blanchar pointed out that “artificial intelligence is a kind of development that rarely happens in the personal computers market.” He added that ‘personal computers are about to become more powerful and easier to use, which puts the possibilities of obstetric intelligence that we have seen in the field of cloud computing (on servers) directly in the user’s hand.
Blanchar pointed out that the advantages of obstetric intelligence will give the impression of the presence of a team of professional assistants on the computer, and said that the data used in artificial intelligence will remain on the devices locally, which will help protect it and reduce the costs of cloud computing
‘There is no escape’ of artificial intelligence
In order to preserve its image as a company that determines technology trends instead of following it, Apple officials are usually satisfied with mentioning the obstetric intelligence reluctantly. But according to the analyst, the group that is based in California began to design its specialized computer slices. Milanisi added that “not talking about obstetric intelligence does not make us believe that it does not invest in this field,” Milanisi added.
Apple is already using artificial intelligence in its lenses, processing computer images and serving them for digital aid Siri and many other applications.
Even if the brand appears late in the race to the ‘smart’ computer, it is when the Mac ‘Mac’ is the artificial intelligence device, it will certainly merge smoothly into the Apple’s ecosystem, which is the set of devices and services that allows it to maintain its users in Her world and achieve great profits from it.
“If Mac does not turn into an artificial intelligence device next year, Apple will face questions,” Blanche said, adding that “artificial intelligence exists in everything, and there is no escape for Apple.”